Dubai has he managed its tourism bet?
The Emirates Airlines wants to increase its number of flights in Europe and particularly in France, predicting the decline of European companies. What annoy Air France.
Read more at http://www.atlantico.fr/decryptage/dubai-t-reussi-pari-touristique-jean-michel-hoerner-736166.html#gORX7rdfFHjmrJDp.99
Atlantico: Emirates Airline is seeking additional traffic rights in France, including the ability to organize flights Dubai-Lyon more regularly. With 10 million tourists annually, Dubai is she about to achieve its goal in becoming a leading global tourism destination?
Jean-Michel Hoerner: Yes, the bet is successful. It's not like other tourism but is referred to as artificial tourism.
The market is huge as shown in the construction of a Euro-Vegas in Madrid. Dubai is part of what might be called "artificial stations." The city is completely artificial. Note however that their tourism flows are interested in real estate.
What are its main advantages?
Jean-Michel Hoerner: Dubai highlights its modern futuristic and ultra to attract tourists. The city has sought to develop infrastructure to be absolutely outstanding in the heart flows of globalization and especially because of its location between East and West. UAE airline became the first world and this is partly due to the growing importance of the city airport. Arab clientele, booming, has mass and particularly to invest in real estate. Not to mention the port of Dubai which takes an important place. On the landscape, there is nothing to see.
What are the profiles of tourists coming to Dubai? What are they looking in search?
Jean-Michel Hoerner: The characteristic profiles are first the well-off, especially very wealthy, fond of staying in nice hotels and dealing with the activities implemented by Dubai and its world-renowned pharaonic projects (ski , casino, shopping center luxury). The people of the Gulf and the Arab world feel free to Dubai. Contrary to Doha (Qatar) where religious authorities are much stricter. The authorities are much more tolerant and liberal in regard to morals, what pleases a wide net worth individuals and "Westernised" of the Gulf. Dubai emerges as an area of freedom which makes it very popular among moderate Muslims. There is also a European wealthy clients.
Four years after the collapse of the housing sector has pushed to the brink of bankruptcy, Dubai today is relaunching its policy mammoth project to develop tourism and hopes to increase to 20 million tourists by the end of the decade thanks to emerging countries. Does this sound credible? What strategy could compete?
Jean-Michel Hoerner: Yes we can observe the growth of affluent customers, particularly those from emerging countries. Wealthy clients appreciate Dubai because they have the feeling of not having to hide and are not subject to any constraint. Dubai set the top. Their choice of luxury tourism is not hypothetical because the market is growing much including from Asia. Wealthy clients seeking tranquility, discretion and security they found in Dubai. We could describe the city of "Monaco of the 21st century."
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The Emirates Airlines wants to increase its number of flights in Europe and particularly in France, predicting the decline of European companies. What annoy Air France.
Read more at http://www.atlantico.fr/decryptage/dubai-t-reussi-pari-touristique-jean-michel-hoerner-736166.html#gORX7rdfFHjmrJDp.99
Atlantico: Emirates Airline is seeking additional traffic rights in France, including the ability to organize flights Dubai-Lyon more regularly. With 10 million tourists annually, Dubai is she about to achieve its goal in becoming a leading global tourism destination?
Jean-Michel Hoerner: Yes, the bet is successful. It's not like other tourism but is referred to as artificial tourism.
The market is huge as shown in the construction of a Euro-Vegas in Madrid. Dubai is part of what might be called "artificial stations." The city is completely artificial. Note however that their tourism flows are interested in real estate.
What are its main advantages?
Jean-Michel Hoerner: Dubai highlights its modern futuristic and ultra to attract tourists. The city has sought to develop infrastructure to be absolutely outstanding in the heart flows of globalization and especially because of its location between East and West. UAE airline became the first world and this is partly due to the growing importance of the city airport. Arab clientele, booming, has mass and particularly to invest in real estate. Not to mention the port of Dubai which takes an important place. On the landscape, there is nothing to see.
What are the profiles of tourists coming to Dubai? What are they looking in search?
Jean-Michel Hoerner: The characteristic profiles are first the well-off, especially very wealthy, fond of staying in nice hotels and dealing with the activities implemented by Dubai and its world-renowned pharaonic projects (ski , casino, shopping center luxury). The people of the Gulf and the Arab world feel free to Dubai. Contrary to Doha (Qatar) where religious authorities are much stricter. The authorities are much more tolerant and liberal in regard to morals, what pleases a wide net worth individuals and "Westernised" of the Gulf. Dubai emerges as an area of freedom which makes it very popular among moderate Muslims. There is also a European wealthy clients.
Four years after the collapse of the housing sector has pushed to the brink of bankruptcy, Dubai today is relaunching its policy mammoth project to develop tourism and hopes to increase to 20 million tourists by the end of the decade thanks to emerging countries. Does this sound credible? What strategy could compete?
Jean-Michel Hoerner: Yes we can observe the growth of affluent customers, particularly those from emerging countries. Wealthy clients appreciate Dubai because they have the feeling of not having to hide and are not subject to any constraint. Dubai set the top. Their choice of luxury tourism is not hypothetical because the market is growing much including from Asia. Wealthy clients seeking tranquility, discretion and security they found in Dubai. We could describe the city of "Monaco of the 21st century."
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